Introduction to MBA in Marketing 

The Power of Online Education 

Online education is not just a trend; it’s a significant shift in the way we impart and receive education. At Online Amrita, we are at the forefront of this transformation, offering a plethora of online degree programs, including online master’s and bachelor’s degrees. Our international faculty, comprising industry experts and professionals, ensures that our students receive a top-notch education.

The New Era of Women in Business Leadership 

The Rise of Female Leaders 

Embrace the Future with Online Degrees and Certifications 

Introduction to Placement Preparations at Online Amrita 

Introduction to MBA Marketing Syllabus 

Acceptability: Meeting Consumer Needs 

Functional and Psychological Acceptability 

Functional Acceptability refers to how well a product or service meets the actual needs of the consumer. It's about quality, efficiency, and usability. For instance, a car with poor fuel efficiency would not be acceptable to most people.  

The 4C's of Marketing is a revolutionary model that has shifted the focus from producers to consumers, emphasizing the wants and needs of the latter. This guide provides an in-depth look at the 4C's of Marketing, including Customer, Cost, Convenience, and Communication, and how they can be effectively applied to modern businesses.

Understanding the 4C's of Marketing

Customer: The Heart of Marketing Strategy 

The demand for skilled and competent business professionals has never been higher in today's rapidly evolving global marketplace. Acquiring an MBA degree has become essential for those seeking to advance their careers and stay ahead of the competition. With an increasing number of professionals seeking flexibility and convenience, online MBA programs have emerged as a popular choice. In this article, we'll explore the top online MBA programs in India and how Amrita AHEAD's Online MBA program can help you unlock your full potential.